If you work in the manufacturing industry, there’s a good chance your company is making a sizable investment in new product innovation. U.S. companies alone invest over $280 billion in R&D annually—yes that’s billion with a B.
We hear innovation success stories all the time from the Gods of innovation—companies like Apple and Google. But back here on this physical plane, it’s a different story with only 55% of companies seeing the kind of return they expect on that investment.
So what can mere mortals like us do to get more out of that investment and fly a bit closer to the sun like the top performers? Quite a lot actually.
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