The most common complaint I hear from within organizations that are struggling with delays is “We don’t know how to say no.” But maybe what’s most surprising is that so many companies are unable to commit to the up-front assessment work necessary to make their new product portfolio more productive.
If your organization ever struggles to get new products to market on time, you know that these delays can demoralize an organization faster than anyone expects. But what you might not realize is that establishing effective governance is the first link in the chain to on-time performance and higher innovation productivity. That’s because weeding out low impact and low feasibility projects is key to making sure new product resources aren’t wasted on projects that never should have been started in the first place.
There is nothing more useless than doing efficiently that which should not be done at all.
—Peter Drucker
