A realistic evaluation of your product pipeline requires examining expected financial value across both stage and time . A strong growth engine will add new product value every year – both promised and achieved. Of course, if you are pushing the envelope in terms of markets and technology, potential portfolio value may actually decrease in the early learning stages as disciplined teams intentionally cull weak projects.
Once you get past early learning , portfolio value should hold steady or even increase as it progresses from stage to stage and confidence increases. That’s because you’ve retired risk, meaning there should be almost no projects dropping out once development begins in earnest.
Skipping Early Learning Costs Time and Money
When a portfolio continues to lose value during or after beginning design, it signals a systemic problem. Early learning is either absent or ineffective. This erosion typically happens when commercial learning is left incomplete, forcing late-stage changes when teams finally do deep voice of customer interviews. This error leads to costly late stage scope creep that destroys project value because crucial validation work was done out of order.
Watch the financial trajectory across time and at every gate to verify that your pipeline is continually increasing in value – both potential and achieved.
Our Pipeline Accelerator Framework and Diagnostic offer some valuable tools to help you find and address your pipeline issues.
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