Pipeline Accelerator Insight #77: Establish Leading Indicators for New Products
Most new product measures, like new product viability & sales growth, are lagging measures that can take years to move – especially if you need to refurbish your new product portfolio.
You also need leading measures that show whether you are moving in the right direction.
Measures that show projects are flowing and that the value of that flow is increasing.
Several great examples are new product pipeline value and the number of discovery field visits.
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