Pipeline Accelerator Insight #110: Don’t Let Inertia Hold Your New Products Back
Don’t let inertia hold you back from driving continuous improvement in new product development.
It’s easy to get so focused on launching new products that you just move on to the next.
But it’s critical to pause, reflect on what you’ve learned, and incorporate those learnings.
The best way to do that is to create a New Product Improvement team. A cross-functional group that meets regularly (at least quarterly) to identify the obstacles that delayed your programs and the ways you can avoid them in the future.
Your after-action reviews are a great source of data for this team.
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