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Tip #100 – Establish New Product Commercial Feasibility First

Pipeline Accelerator Insight #100

new product commercial feasibilityIt’s essential to make sure that you establish feasibility for commercial, technical, manufacturing, regulatory, and intellectual property before putting significant resources into a new product program. But you should always start with commercial feasibility. That includes answering how much economic value the product creates for the customer, what price will give them a rapid payback, and some idea of whether you can make enough money to earn a good return at that price. Without a potential return, is it even worth exploring technical feasibility?  

 

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