Pipeline Accelerator Tip #37: Balance Breakthrough & Sustaining Development
Every company says they want innovation — but their portfolio often tells a different story.
Lean too far toward sustaining development, and you’ll keep customers happy while quietly starving your future.
Go all-in on breakthroughs, and you’ll be seen as bold — but risk losing the steady revenue that funds them.
Sustainable new product growth requires balance.
Breakthrough platforms are expensive and must create enough value to repay that investment. One of the best ways to do that is by using each new platform as a springboard for derivative products — fast followers that extend its reach, accelerate payback, and compound growth.
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