Pipeline Accelerator Tip #33: Lead to the Solution – Not with it
New products always involve some type of change.
And you know that there will always be some who resist change creating resistance to the adoption of your product.
So, use some basic psychology in introducing any new product.
Lead them from their problem to your solution – rather than leading with your product & its features
Start with their problem and how it limits them from meeting their goals.
Then lead them to see how your new product helps by eliminating their limitations.
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