Pipeline Accelerator Blog

Could your new product development be 100 X more effective?

Anyone who’s followed this site for long knows I’m a proponent of 80/20 or results-focused behavior. The  important takeaway being that a very small handful of activities drive most of your results.

Well, Bill Cabiro at Strat-Wise, a good friend and colleague of mine has taken 80/20 to a level of understanding that I only hope to reach someday.  In a recent post, he shared some things that should make anyone involved in growth & innovation ( be they R&D, Marketing, Product Management or executive management) sit-up and take notice.

The gist of the article is that it really pays to identify, hire and reward top talent because they can be orders of magnitude more productive than average performers. They may not do any more, but the things they do deliver more results. While Bill was applying the results to differences in talent, the same things apply to your new products.

Most folks know that the top 20% of your new products will deliver 80% of your results.  But embedded within the same 80/20 distribution are some less well-known facts.

  • The top 5 % generate 50% of the results – wow!
  • The bottom 50% deliver only 5% of the results – ouch!
  • That means the top 5% is more than 100 times more effective than the bottom 50% – stunning!

Of course, the question is always how do you know which are in the bottom and which are in the top before you start. That’s what a good assessment process is for.

If you’d like to learn more about 80/20, there are several suggested links below.

Additional Resources:

The 80/20 Concept: The Secret to Achieving More with Less by Richard Koch

Like 80/20 on steroids for new products

The case for singletasking




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