Discover

Rules & Regulations

Tip #105 – Identify the Rules & Regulations Your New Products Could Face

Prioritize Unmet Needs Discovery

Tip #101 – Prioritize Unmet Needs Discovery

new product field visits

Tip #90 – Build Competence in New Product Field Visits

Genuine curioisty about customer problems and new product needs

Tip #63 – Foster Genuine Curiosity in Your VOC

Concept of insight-driven development for R&D leaders

Tip #61 – Go from Idea Driven to Insight Driven

Using binoculars to identify adjacent market innovation opportunities for sustainable business growth.

Tip #54 – Look for Adjacent Markets

A young boy looking up thoughtfully, symbolizing the search for adjacent technologies in innovation.

Tip #52 – Look for Adjacent Technologies

How regulatory drivers create regulatory product value beyond standard 2-year payback.

Tip #51- Regulation Trumps Payback When it Comes to New Product Value

Industrial new product customer payback period strategy for B2B companies.

Tip #48 – Price New Products for Customer Payback

Don't Discuss Solutions in Discovery

Tip #46 – Don’t Discuss Solutions During Discovery

payback on new product

Tip #44 – Know Your Customer’s Payback Before Development

Ugly Prototypes

Tip #41 – Get Real Feedback with Ugly Prototypes