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Starbucks to eliminate multitasking

starbucks multitaskingThat’s right – even a coffee chain knows that trying to do multiple things at the same time is a bad idea. This WSJ article details the ubiquitous coffee house’s efforts to improve quality and customer experience by limiting the number of drinks and the number of espresso machine’s run at the same time.

Here are just a few earlier posts you might enjoy on the negative effects that multitasking has and why you should eliminate it from your product development process:

The case for singletasking

Is multitasking getting us anywhere

Innovation lessons from childhood

Interesting enough, the baristas are so used to juggling multiple drinks that they are resisting the change. Clearly Starbucks could use some help with their change management approach. Maybe they should read Kotter’s new book Buy-In.

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