How many think that what something costs should determine its price? Probably quite a few of you. This paradigm might work if you are the buyer, but is costing you lots if you allow it to operate on the selling side of your business.
No one wants to do all the work accelerating product development only to find out you’re priced lower than you could be. But even if you find the value after launch, there’s still hope. I covered value or performance based pricing in a previous post, but a recent WSJ article provided some great support for these concepts and goes further with help on finding and communicatiing the value needed for raising your prices.